Case Study of Labels Now Australia's Homewares Retail Customer

Case Study: Supporting a Long-Established Homewares Retailer with Reliable Label Supplies

Customer Overview

An independent homewares, kitchenware and giftware retailer based in Dunsborough, Western Australia, has been serving their local community since 2003. The store offers a wide range of home gifts, kitchen essentials and decorative items, attracting both locals and visitors looking for quality products for the home.

With thousands of items in store, clear and accurate price labelling is essential for efficient retail operations and customer service.

The Challenge

The retailer uses a Zebra label printer to produce ad-hoc price labels for display stock and items where original labels have been removed or damaged.

However, sourcing the correct labels and thermal transfer ribbons for their older printer had become increasingly difficult. As the printer model is older and not widely supported, finding compatible consumables was often frustrating and time-consuming.

Without reliable supplies, this created operational challenges, including:

  • Delays creating replacement price labels

  • Inefficient processes when labels needed to be printed urgently

  • Difficulty sourcing compatible ribbons and labels for the printer

For a busy retail environment, having a working in-store labelling solution is critical to keeping shelves organised and products clearly priced.

The Solution

While searching online for label supplies, the retailer discovered Labels Now Australia.

They initially purchased compatible labels for their Zebra printer, and later added thermal transfer ribbon supplies to ensure their printer could continue operating reliably.

What stood out most to the customer was the ease of dealing with the business, along with fast response times and personalised service.

“Service is king.”

From the first order, the experience was smooth, efficient and reliable.

Implementation

Once the correct labels and ribbon were supplied, the retailer was able to continue using their trusted Zebra printer without needing to replace it.

Orders were delivered quickly, ensuring the store always had the consumables needed to keep printing labels as required.

The business particularly valued:

  • Fast response times

  • Friendly, personalised service

  • Reliable delivery

  • Expert knowledge of label printers and supplies

The Results

Since working with Labels Now Australia, the retailer has been able to maintain a simple and efficient labelling process in store.

Key improvements include:

  • Reliable supply of labels and thermal ribbons

  • Continued use of a trusted printer that still performs well

  • Ability to print price labels instantly in-store

  • Improved workflow efficiency

Being able to print labels directly in the store, rather than relying on office processes, has significantly improved daily operations.

“With this working, the efficiencies are clear as printing ad-hoc labels can be done in store and not in the office.”

Customer Experience

The retailer describes their overall experience as:

“Brilliant, just brilliant.”

They particularly appreciate the combination of personal service and fast delivery, which helps ensure their business continues to run smoothly.

“Absolutely outstanding customer service and super-fast delivery to keep your business moving.”

Testimonial

“Working with Anneli has been amazing. She is a great ambassador for the brand and her service and follow up are second to none.”